Fans can now play the game in multiple different ways thanks to the expansion.

License Global

June 28, 2022

2 Min Read
The Superclub Expansion Pack.
The Superclub Expansion Pack.DFL Deutsche Fußball Liga/IMG

Superclub, a football manager board game, has announced it has partnered with Bundesliga to launch a new official licensed expansion pack, in a deal facilitated by IMG on behalf of Bundesliga International, subsidiary of the DFL Deutsche Fußball Liga. 

“The Bundesliga is easily one of the best football leagues in the world with some of the best world-class players,” says Kjetil Hetlevik Johansen, chief executive officer, Superclub. “We’re looking forward to working with Bundesliga and are excited to collaborate on this new product. Superclub has enjoyed an incredible reception from football fans since it was first launched in English in October 2020. The first licensed club expansions followed a year later, and league expansions are a natural next step. We’re very impressed with the process. There has been great energy on both sides right from the start, and we’re pleased to be at the finish line. Now the real work begins, and we look forward to working together.” 

Launching in October, the Bundesliga-branded expansion pack will include licensed player cards depicting players from all 18 Bundesliga teams, and also introduce an entirely new way of playing the game by mixing the Bundesliga players with Superclub characters in the main game.  

Related:Topps Releases Series 4 - 21/22 Bundesliga NFT Cards

“Managers can choose whether they want to play a Bundesliga-only game, or if they want to mix the Bundesliga IP with the original Superclub game,” says Audun Egenberg, creative manager, Superclub. “Naturally, the main game is being translated to German, but the Bundesliga expansion pack will also be playable in other languages. We can’t wait to share our game with the Bundesliga faithful around the world.” 

IMG will also help with the game development and launch strategy in the months to come. 

“We are proud to have connected Bundesliga with a partner who has football expertise and the passion to create a game that allows consumers to play ‘football as it’s meant to be’ and to recreate the amazing Bundesliga atmosphere at home,” says Sven Thierhoff, vice president, licensing, IMG. 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like