January 27, 2021
Super7 has collaborated with Toho International to bring the King of the Monsters into its world of ReAction figures and more.
The debut 3.75-inch articulated Godzilla ReAction figure is scheduled to arrive this summer along with a capsule collection offering various products, including apparel and accessories. More Godzilla product will follow later in the year, escalating in 2022 with ULTIMATES! figures.
“It is not a stretch to say that Godzilla may be the most important license to Super7’s history, and one we hold with possibly too much reverence,” says Brian Flynn, founder and owner, Super7. “The genesis of Super7 started with Godzilla, and we can’t wait to add that same Super7 love and affection to Godzilla’s future. It was here that we started with our love for a giant rubber suited reptilian phenomenon.”
Godzilla’s latest figures continues Super7’s long relationship with the brand. The first toy Super7 produced was a grey color variant of the Baremodel 1954 Godzilla, sold through a coupon available only in the first issue of the Super7 magazine in 2001.
“Super7 oozes that cool factor in all its products, so we’re thrilled to bring Godzilla into their portfolio of premium products, including the popular ReAction Figures, ULTIMATES! line and more,” says Lora Cohn, managing director, Toho International. “Beyond quality products, Super7 brings so much meaning to Godzilla, with a team deeply passionate about the brand. We’re excited to offer this all-new line of products based on the King of the Monsters, and we think fans can truly feel the passion and love put into them.”
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