Super Impulse Revives Rubik’s Revolution

Super Impulse is set to relaunch Rubik’s Revolution along with a new range of hands-on toys to provide individuals and families with a new way to play during this extra time spent at home.

“Rubik’s is such an iconic and pivotal toy, one of the most important toys in the history of toys,” says Alan Dorfman, president, Super Impulse. “Super Impulse is honored to be able to offer this important brand, with products that add to the Rubik’s fun and challenge.”

Super Impulse has been partnering with Rubik’s Brand since 2015 when they first launched the World’s Smallest Rubik’s Cube. Since then, they have launched the World’s Coolest Rubik’s Cube Keychain and the Rubik’s Tilt. Along with the Rubik’s Revolution, Super Impulse is launching the 40th Anniversary World’s Smallest Metallic Rubik’s Cube later this year.

“We have been fortunate to partner with Super Impulse over the last five years,” says Christoph Bettin, chief executive officer, Rubik’s. “We’re looking forward to another extraordinary year together, as we bring more exciting Rubik’s toys to the market to celebrate our 40th anniversary.”

The Rubik’s Revolution is recommended for players ages 5 to 105, making it the ultimate game for everyone in the family. Rubik’s Revolution includes five modes designed for individual play, and one multi-player game, providing kids and adults with hours of unplugged enjoyment during this time spent indoors. As parents are looking for ways to keep kids busy through games, the Rubik’s Revolution offers simple, fast-paced fun and challenge – alone and with small or large groups. Combining the traditional appearance of a Rubik’s Cube with electronic games offers kids an interactive way to keep busy during these ever-changing times.

“Rubik’s is such an iconic and pivotal toy, one of the most important toys in the history of toys,” says Dorfman. “Super Impulse is honored to be able to offer this important brand, with products that add to the Rubik’s fun and challenge.”