Nursery, toy and gift manufacturer will develop three new dolls for the international design house.
Santoro London has signed Suncrest to create and distribute a new category of dolls based on the Gorjuss brand.
Initially, the collection will include three ragdolls–Ruby, I Love My Rabbit and Forget-me-Not–and will aim to appeal to girls who embrace role play and engaging with their friends.
“We are proud and delighted to be producing the first ever range of ragdolls for Santoro,” says Rachael Bradshaw, managing director, Suncrest. “Gorjuss is such a beautiful brand for us to work on and I believe we have created a truly delightful collection, which I’m sure will be popular with buyers.”
The new ragdolls are set to debut next month.