February 12, 2020
The multi-year agreement covers worldwide rights, except for some territories in Asia.
As part of the agreement, six detailed Playmobil playsets recreates Heidi’s Swiss Alps including characters, locations and stories from the series.
“Watching Heidi and her world come to life in Playmobil’s playsets as well as in the new CGI animations has been a pleasure over the last months,” says Martin Krieger, chief executive officer, Studio 100 Media. “This exciting cooperation with Playmobil as a strong strategic partner both in the toys sector and on the content production side allows us to bring the Heidi brand experience to a new level.”
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