License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Studio 100 Names Heidi Master Toy

Studio 100 Names Heidi Master Toy

Planeta Junior and Studio 100 International have named Spanish toy manufacturer, Famosa as the worldwide master toy partner for the Heidi brand.

Planeta Junior and Studio 100 International have named Spanish toy manufacturer, Famosa as the worldwide master toy partner for the Heidi brand.

The licensing deal covers Italy, Spain, Portugal and Greece (all territories managed by Planeta Junior), as well as France, the majority of Eastern Europe, the Middle East and Africa countries (managed by Studio 100).

The Heidi brand is being revived with a CGI series in early 2015, which has already been sold to more than 100 countries.

Famosa is planning a wide range of toy offerings that will include dolls, plush, play sets, ride-ons and outdoor playhouses.

“We are proud to be working with Famosa, as we know their high-quality products will capture the essence of Heidi’s character, fully engaging the fans of yesterday and tomorrow,” says Marie-Laure Marchand, international licensing director, Studio 100. “It will also add momentum to Heidi’s global licensing programme, and we look forward to adding many new categories in the near future."

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish