Studio 100 Names Heidi Master Toy

The licensing deal covers Italy, Spain, Portugal and Greece (all territories managed by Planeta Junior), as well as France, the majority of Eastern Europe, the Middle East and Africa countries (managed by Studio 100).

The Heidi brand is being revived with a CGI series in early 2015, which has already been sold to more than 100 countries.

Famosa is planning a wide range of toy offerings that will include dolls, plush, play sets, ride-ons and outdoor playhouses.

“We are proud to be working with Famosa, as we know their high-quality products will capture the essence of Heidi’s character, fully engaging the fans of yesterday and tomorrow,” says Marie-Laure Marchand, international licensing director, Studio 100. “It will also add momentum to Heidi’s global licensing programme, and we look forward to adding many new categories in the near future."