The hit toy brand will be extended into a variety of new categories worldwide.
GLOBAL–WowWee has appointed Striker Entertainment to serve as the worldwide licensing agent for its new toy brand Fingerlings.
Touted as one of this holiday season’s top toys by Toys ‘R’ Us, Walmart and Amazon, Fingerlings are a new interactive toy that cling to children’s fingers and go wherever they go. The characters react to sound, motion and touch and feature more than 40 reactions and animations.
“We're having so much fun with the Fingerlings brand and are overwhelmed by the positive response we've received since launch,” Sydney Wiseman, brand manager, WowWee. “Striker Entertainment and their talented team have such a rich portfolio, which attests to their enthusiasm, creativity and drive. We're happy to have a such great partner to help us expand with product offerings Fingerlings fans are sure to love.”
Through the representation agreement, Striker will work with WowWee to develop and implement a global licensing program that will expand the hit toy brand into additional consumer products categories.
“WowWee has another bona fide hit on their hands with Fingerlings,” says Russell Binder, partner, Striker. “Our job is to develop a brand extension program that captures the magic of the Fingerlings and translate it into complementary category globally.”