New partners include:
Cardinal for puzzles and games;
Centum for annuals;
Commonwealth for non-feature plush;
DK/ Penguin Randomhouse for publishing;
Sambro for backpacks;
Super Impulse for collectible keychain cases;
Winning Moves for games;
and Addo for an exclusive range of arts & crafts, launching at The Entertainer.
WowWee has also inked deals with Alligator for coloring, Character World for homewares and bedding and NECA for Chia Pets, all set to launch in spring 2019.
“WowWee has established and continues to grow a retail beachhead with the success of the core Fingerlings toy program, and Striker remains focused on parlaying that foothold into product categories and departments that extend the emotional and joyful connection kids are experiencing with the toys,” says Russell Binder, partner, Striker Entertainment.
Meanwhile, Exploding Kittens is blasting into the U.K. with its own set of deals including construction toys and plush from Basic Fun; and mini figures form Just Toys.
In 2019, the brand will expand into gifting stationery and accessories.
Striker Entertainment will showcase the Fingerlings brand, Exploding Kittens and more at Brand Licensing Europe 2018 on Oct. 9-11 at Olympia London.
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