
Hot Wheels, LEGO among the brands to reveal new products.

The YouTube-based event kicked off at 5:45 p.m. EST Wednesday (7:45 a.m. local time) in Sydney, Australia, and closed out at 11 a.m. EST the following day in San Francisco, Calif. The online unveilings served as the lead up to the retail launch of
Star Wars: The Force Awakens
products at stores around the world Friday, many of which are opening their doors a midnight local time for the event. Among the participating retailers in the U.S. are
and
.
Star Wars: The Force Awakens
will arrive in theaters Dec. 18.
“
Star Wars
toys have always played an important role in how our fans interact with the saga,” says Kathleen Kennedy, president, Lucasfilm. “They’ve inspired multiple
Star Wars: The Force Awakens
products will continue that tradition.”
Among the toys that were revealed were:
Bladebuilders' Jedi Master Lightsaber from Hasbro
A Black X-Wing spaceship with figure of squad leader Poe Dameron and BB-8
31-inch Kylo Ren action figure and First Order Stormtrooper action figure and a 48-inch First Order Stormtrooper action figure with sound effects from Jakks Pacific
Star Wars: The Force Awakens
Hot Wheels set from Mattel
A Disney Store exclusive Kylo Ren lightsaber, die-cast figure assortment and role play items
A Stormtrooper deluxe Nerf Blaster from Hasbro
The LEGO Black X-Wing space ship construction set with Poe Dameron, BB-8, resistance pilot and resistance pit crew mini-figures
Kylo Ren's Lightsaber
LEGO First Order Transporter construction set with Captain Phasma, First Order Flametroopers, First Order Stormtroopers and resistance soldiers mini-figures
Micro Machine's First Order Star Destroyer play set with figures of Kylo Ren, Finn, a TIE fighter and Black X-Wing craft from Hasbro
6-inch scale figures of BB-8, Finn, Chewbacca, First Order Stormtrooper, Kylo Ren, Poe Dameron, Constable Zoovio, as well as Black Series figurines from Hasbro
Remote control flying X-Wing from Spin Master's Air Hogs division
Unveilings were hosting in the following cities featuring local talent from Disney's multi-channel digital network Maker Studios:
Host City: Los Angeles, Calif.
(Anthony Carboni and Andi Gutierrez)
Sydney, Australia
5:45 p.m. EST Sept. 2 (Maker Talent: Bratayley)
Tokyo, Japan
10 p.m. (Maker Talent: Einshine)
Seoul, Korea
11 p.m. (Maker Talent: Dollastic)
Hong Kong
12 a.m. EST Sept. 3 (Maker Talent: Dante Basco)
Paris, France
3 a.m. (Maker Talent: AyPierre)
Madrid, Spain
5 a.m. (Maker Talent: AlexBy11)
Berlin, Germany
6 a.m. (Maker Talent: Reyst)
London, England
6:30 a.m. (Maker Talent: GamingBeaver)
Rio de Janeiro, Brazil
7:30 a.m. (Maker Talent: Malena010102)
New York, New York
8:30 a.m. (Maker Talent: EvanTubeHD)
Toronto, Canada
9 a.m. (Maker Talent: Quill18)
Chicago, Ill.
9:30 a.m. (Maker Talent: HobbyKidsTV)
Mexico City, Mexico
10:30 a.m. (Maker Talent: ExpCaseros)
San Francisco, Calif.
11:00 a.m. (Maker Talent: Chris Pirillo)


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