Creative Arts Agency (CAA) and Jazwares-owned Squishmallows are teaming up to bring more characters to fans. Since its launch in 2017, Squishmallows has seen substantial growth, growing from eight characters to more than 1,000, each with their own name and storyline.

“The Squishmallows brand is at this incredible stage, experiencing tremendous growth and increasing popularity over the past year,” says Michael Rinzler, executive vice president and partner, Jazwares. “Now is the perfect time to join forces with CAA, the best partners in the industry, to fully take advantage of the momentum behind the brand and create significant content and entertainment experiences for our brand fans.”

The agency will identify and create opportunities for Squishmallows across an array of areas, including film, television, video games, publishing, live touring and beyond.