“The Squishmallows brand is at this incredible stage, experiencing tremendous growth and increasing popularity over the past year,” says Michael Rinzler, executive vice president and partner, Jazwares. “Now is the perfect time to join forces with CAA, the best partners in the industry, to fully take advantage of the momentum behind the brand and create significant content and entertainment experiences for our brand fans.”
The agency will identify and create opportunities for Squishmallows across an array of areas, including film, television, video games, publishing, live touring and beyond.
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