March 17, 2021
and Topps come together to celebrate the 70th anniversary of the first Topps baseball cards with a new series.
"Millions of baseball fans know and love both Topps and
Sports Illustrated
, and we're proud to be able to bring these two iconic names together in this highly collectible product," says Jeff Heckman, global director, e-commerce, Topps. "The amazing photography from nearly seven decades of
Sports Illustrated
covers has provided works of art that can also be cherished as collectible cards to help relive great memories."
The collection features 70 cards, each depicting a
Sports Illustrated
baseball cover. Topps will offer two new cards per week, printed-on-demand and available for only seven days. Following a similar way in which Topps Now products are made available, and the company will print the 70th Anniversary cards exclusively at
Among the initial card offerings are covers featuring Mike Trout, Duke Snider, Larry Walker, Kirby Puckett, Vladimir
"For both baseball fans and collectors, Topps and
Sports Illustrated
rank as two of the most venerable brands in sports," says Michael Sherman, vice president, media brands, Authentic Brands Group, owner of
Sports Illustrated
. "We're thrilled to continue building the brand's legacy in the booming collectibles space and help commemorate Topps' 70th anniversary with so many of
Sports Illustrated's
historic covers."
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