TikTok creators WeWearCute have partnered with Spin Master in a multi-category co-brand and licensed products agreement.
Under Spin Master’s new inkFLUENCER brand, a tween-focused stationery, craft and activities line inspired by influencers WeWearCute will unveil two feature items exclusive to Walmart this October, followed by a larger assortment of activity items in 2021. Spin Master has exclusive rights in the stationery and arts and crafts categories with WeWearCute.
Helmed by sisters Ashley and Emma, WeWearCute showcases their love of all things fashion, style, crafts, toys and pranks that has propelled their channel to eight million followers on TikTok, averaging one million new followers per month over the past six months. With more than two billion views in 2020, WeWearCute has one of the highest audience reaches on TikTok, according to media monitoring service Meltwater.
“We’re always on the lookout for the latest trends and inspiration in the DIY and activities space,” says Arlene Biran, vice president marketing, activities, Spin Master. “Ashley and Emma have a keen sense of style and value self-expression, which really shone through during product development and that, combined with their innate ability to create compelling content, made WeWearCute the perfect ‘inkFLUENCER.’”
The two featured items, inkFLUENCER Style N Design Create Light Desk and inkFLUNENCER Click N Color Marker Set, will retail for $19.97, launching in October exclusively at Walmart.