Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The line will launch in October.
June 26, 2020
TikTok creators WeWearCute have partnered with Spin Master in a multi-category co-brand and licensed products agreement.
Under Spin Master’s new inkFLUENCER brand, a tween-focused stationery, craft and activities line inspired by influencers WeWearCute will unveil two feature items exclusive to Walmart this October, followed by a larger assortment of activity items in 2021. Spin Master has exclusive rights in the stationery and arts and crafts categories with WeWearCute.
Helmed by sisters Ashley and Emma, WeWearCute showcases their love of all things fashion, style, crafts, toys and pranks that has propelled their channel to eight million followers on TikTok, averaging one million new followers per month over the past six months. With more than two billion views in 2020, WeWearCute has one of the highest audience reaches on TikTok, according to media monitoring service Meltwater.
“We’re always on the lookout for the latest trends and inspiration in the DIY and activities space,” says Arlene Biran, vice president marketing, activities, Spin Master. “Ashley and Emma have a keen sense of style and value self-expression, which really shone through during product development and that, combined with their innate ability to create compelling content, made WeWearCute the perfect ‘inkFLUENCER.’”
The two featured items, inkFLUENCER Style N Design Create Light Desk and inkFLUNENCER Click N Color Marker Set, will retail for $19.97, launching in October exclusively at Walmart.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
New Pokémon Games Revealed on Pokémon DayFeb 28, 2024
Introducing: LEGO Islands – New Experiences in ‘Fortnite’Feb 28, 2024
PGS Entertainment, The Smiley Company Launch ‘Mini Smiley’Feb 28, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024