Spin Master, The Tetris Company Partner to Bring New Tetris Puzzles, Games

Spin Master and The Tetris Company have announced a collaboration that includes a new range of Tetris-inspired puzzles and games. The agreement, facilitated by global licensing agency, IMG, will bring the Tetris brand from the digital realm to homes around the world with a diverse collection of interactive products for all ages.

The new Tetris product line, produced by Spin Master, will feature a diverse range of multiplayer board games, puzzles, cards and more, all designed to capture the unique gameplay of “Tetris” and bring it to life in creative, tactile formats. The first wave of products will launch globally in fall 2025 at major retailers and online stores.

“‘Tetris’ has a massive following and a storied legacy of stimulating minds around the world,” says Adam Hyman, vice president, marketing and global business team lead, games and outdoor, Spin Master. “We are excited to infuse Spin Master’s signature innovation into a line of physical puzzles and games inspired by this iconic video game delivering new twists on the classic challenge of Tetris.”

Spin Master will leverage its expertise in designing engaging and playful experiences to deliver a range of Tetris-themed products that embody the strategic, geometric fun of the original game.

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“We are delighted to work with Spin Master to further extend the Tetris brand into a new realm of interactive play,” says Maya Rogers, chief executive officer, Tetris. “‘Tetris’ has always been about challenging the mind and sparking joy and now, through this agreement, we’re taking that experience beyond the screen and into homes around the world. We look forward to seeing how fans of all ages will connect with the Tetris-inspired puzzles and games and we are excited about the future this collaboration promises.”