Spin Master has entered into strategic agreements with three international licensing agencies – WildBrain CPLG (EMEA), Tycoon (Latin America), and Haven (Australia and New Zealand) to represent Spin Master’s core portfolio of brands.
“Evergreen global properties combined with new IP have established Spin Master as a leader in content creation, toy development and franchise building,” says Juli Boylan, vice president, franchise development and outbound licensing, Spin Master. “We are thrilled to join forces with WildBrain CPLG, Tycoon and Haven, all with stellar reputations and proven track records in their respective markets. Each share our entrepreneurial spirit and are sure to accelerate our global licensing efforts by bringing our brands, characters and stories to consumers in new and unique ways."
The international licensing agents will work with Spin Master to initiate and drive licensee activity in the categories of apparel, accessories, back-to-school, food and beverage, gift and novelty, health and beauty, home décor, party goods, publishing, seasonal, sporting goods and promotional partnerships.
Global licensing efforts are already underway for Bakugan, Spin Master’s ninth television series, complete with a toy line, card game and mobile app.
“Spin Master is globally known for its innovative toys and brands, and we are excited to be aligning our complementary skills and expertise across these core properties, seeking fresh new opportunities to grow their presence with both new and established fans worldwide,” says Maarten Weck, executive vice president and managing director, WildBrain CPLG.