Spin Master is celebrating Etch A Sketch’s 60th anniversary with a series of limited-edition product launches.
"The Etch A Sketch drawing toy is one of only a handful of breakthrough toys that's popularity spans generations," says Arlene Biran, vice president, marketing, activities and building sets, Spin Master. "It is a timeless toy that encourages creativity on a magic screen that doesn't need WIFI. Our series of limited-edition collaborations with other inspiring and imaginative classics honors 60 years of unplugged creativity."
Collaborations for the anniversary include an Etch A Sketch-inspired by “Monopoly” (which is celebrating its 85th anniversary,) NASA, Rubik’s Cube and Stan Lee. Each one retails for $19.99, and they will roll out in March, April, May and July, respectively.
"We're thrilled to work with the team at Spin Master to bring the Etch A Sketch Monopoly Edition to market," says Casey Collins, general manager and senior vice president, entertainment and licensing, Hasbro. "As we honor major milestones for both brands this year, we hope fans of all ages will treasure this release for years to come."
The Etch A Sketch limited-edition collaborations will be released throughout the year on EtchASketch.com as well on Etch A Sketch Day, July 12, 2020, marking the official day the first Etch A Sketch toy was sold.