February 14, 2020
is celebrating Etch A Sketch’s 60th anniversary with a series of limited-edition product launches.
"The Etch A Sketch drawing toy is one of only a handful of breakthrough toys that's popularity spans generations," says Arlene Biran, vice president, marketing, activities and building sets, Spin Master. "It is a timeless toy that encourages creativity on a magic screen that doesn't need WIFI. Our series of limited-edition collaborations with other inspiring and imaginative classics honors 60 years of unplugged creativity."
Collaborations for the anniversary include an Etch A Sketch-inspired by “Monopoly” (which is celebrating its 85th anniversary,) NASA, Rubik’s Cube and Stan Lee. Each one retails for $19.99, and they will roll out in March, April, May and July, respectively.
"We're thrilled to work with the team at Spin Master to bring the Etch A Sketch Monopoly Edition to market," says Casey Collins, general manager and senior vice president, entertainment and licensing, Hasbro.
The Etch A Sketch limited-edition collaborations will be released throughout the year on
as well on Etch A Sketch Day, July 12, 2020, marking the official day the first Etch A Sketch toy was sold.
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