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Spin Master, Russell Wilson Team Up for Football Toy

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The Sonic Fin Football is designed for kids to play like professionals with up to 100-yard throws.

Spin Master, a global children’s entertainment company, has partnered with NFL quarterback Russell Wilson to launch a new Aerobie Sonic Fin Football.

“The Sonic Fin Football gives kids the ability to throw like a pro – farther than they have thrown before or ever thought possible,” says Wilson. “So many kids aspire to be professional athletes and the Sonic Fin is engineered to deliver the skill, talent and power for them to feel like one.”

The Sonic Fin Football lets kids throw up to 100 yards – the length of a football field. Outfitted with a custom calibration ring that increases the spin rate to improve distance, the Sonic Fin Football adjusts for both right- and left-handed throwers and creates a sonic sound as it whizzes through the air.

“The Aerobie brand is built around high-performance, and the Sonic Fin Football is engineered with innovation to deliver maximum distance,” says Chris Beardall, president, toys and chief commercial officer, Spin Master. “We are excited to be launching this product with the support of NFL quarterback Russell Wilson, inspiring children around the world to get outside and discover their own athletic ability and skill.”

Wilson appears in the Sonic Fin ad, which will run on both television and YouTube. Wilson’s likeness is featured on the product packaging complete with autograph.

The Aerobie Sonic Fin Football is available for presale in limited quantities at Target.com, Walmart.com and Amazon.com with full release scheduled for Aug. 22.

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