On the licensing side, Spin Master’s 2021 wins will follow a solid 2020 that saw collaborations and growth in all areas of business.
“Spin Master kicked off 2020 as the new master toy licensee for Warner Bros. Consumer Products’ iconic Batman franchise and other DC Super Heroes,” says Adam Beder, executive vice president, strategic partnership and franchise development,
An outstanding outcome that was also reflected for Monster Jam, which enjoyed significant growth in what was perhaps one of the most challenging years in recent business history.
“We are also exceptionally proud of our Monster Jam performance with more than 50 percent growth during the third quarter when compared to the prior record-setting and inaugural year for Spin Master,” says Beder. “Despite the cancellations of many live Monster Jam shows due to the pandemic, the brand continued to show strength propelled by some really progressive marketing tactics and innovation with the launch of Monster Jam Megalodon Storm (an all-terrain RC vehicle that conquers land and water), as well as the Monster Jam Transforming Hauler.”
Beder tells License Global that Spin Master will debut a slate of new licenses this year in addition to expanding its current roster of partners and licensing programs.
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