Spin Master has launched a new line of DC toys featuring Batman, beginning its licensing partnership with Warner Bros. Consumer Products and DC. The first of the new DC items hit shelves this month at major retailers.
The line-up will include a number of toys that celebrate Batman’s 80 year legacy as DC’s number one superhero.
“For generations, children around the world have been entertained and inspired by DC superheroes and super villains, and now Spin Master has the unique opportunity to bring these characters to life for collectors and kids alike," says Adam Hyman, senior director, marketing boys licensed brands, Spin Master. “We’re thrilled to unveil the first collection of our epic DC line, fusing Spin Master’s unique innovation with the world’s greatest superheroes and super villains. Our team worked closely with Warner Bros. Consumer Products to launch what retail buyers are calling the most innovative DC and Batman toy line they’ve ever seen. This is just the beginning.”
“Batman is a hero for all,” says Maryellen Zarakas, senior vice president, franchise management and marketing, Warner Bros. Consumer Products. “Not only does he use his exemplary crime-fighting skills to protect Gotham City from the most notorious super villains, he has created an arsenal of innovative and tech-savvy gadgets and vehicles to help save the day. We’re excited to partner with Spin Master to bring Batman’s adventures to life with their innovative toys.”