The children’s storybook projector will be available exclusively at Target this month within its Children’s Best Sellers section.

NORTH AMERICA–Spin Master has partnered with Natalie Rebot to bring her children’s brand Moonlite to fruition and onto retail shelves this month.

Moonlite is a storybook projector that attaches to almost any mobile phone and uses the phone’s flashlight to project story images onto the ceiling or wall. The initial prototype and concept debuted on Kickstarter, where funding goals were surpassed tenfold.

Since teaming up with Spin Master, Moonlite has secured partnerships with publishers like HarperCollins, Random House, Hachette and Simon & Schuster–bringing top titles to the platform including Goodnight Moon, Wherever You Go, Where is Baby’s Belly Button, Curious George, Chicka Chicka Boom Boom and more.

“This synergistic partnership is a direct reflection of the entrepreneurial and innovative spirt we strive to convey at Spin Master, and we are thrilled to partner with the Moonlite team on this brilliant concept,” says Anton Rabie, co-chief executive officer and co-founder, Spin Master. “Moonlite has true potential to support the publishing market on a global scale as it’s designed to bridge the gap between traditional and digital books through a magical storytelling experience that fuels your child’s imagination.”

The Moonlite starter packs will be available exclusively at Target, beginning Nov. 5, and will be featured in the Children’s Best Sellers section of the store. The “Moonlite” app is also available for download in both the Apple App Store and Google Play Store.