Rangel joins Spin Master as co-founders Ronnen Harary and Anton Rabie transition to the company board.

License Global

December 15, 2020

2 Min Read
Spin Master Names Max Rangel CEO.png

Spin Master has announced Max Rangel is set to take the role of global president and chief executive officer in April 2021.

As part of the transition, Rangel will be appointed to global president of Spin Master in January. He will be responsible for the execution of Spin Master's long-term strategy in the decade ahead. Rangel brings extensive experience in the consumer-focused product realm. Most recently, he held progressive positions with SC Johnson & Son. Prior to SC Johnson & Sons, Rangel spent 22 years at Procter and Gamble and more than three years at The Hershey Company.

The announcement will see Ronnen Harary and Anton Rabie, co-founders and co-chief executive officers, Spin Master, work closely with Rangel over the next several months to ensure a smooth transition. Following the transfer of power, both company founders will focus on their roles on the board. Harary will also continue to guide the growth of the digital games creative center, and Rabie will continue to provide input on Spin Master's culture globally. Both will continue to oversee Spin Master's long-term strategic vision focused on charting the company's growth and will remain involved in business development and all mergers and acquisition activity.

"As we take the next step in the evolution of Spin Master, we've assembled an exceptional global team poised to deliver on our long-term vision," says Rabie. "Max is an extraordinary business leader with a tremendous track record of leading global teams and harnessing the full potential of individuals to achieve outstanding results. Collectively, we will continue to nurture a culture where innovation drives growth and where we continue to deliver the most imaginative experiences for kids and families around the world."

Spin Master also announced its plan for executive leadership development. The company has established three creative centers comprising toys, entertainment and digital games. Chris Beardall, a toy-industry veteran with momre than 20 years at Spin Master, who is currently executive vice president of global sales, will be appointed president, Spin Master Toys, overseeing the toy creative center. Jennifer Dodge, an entertainment-industry veteran, who has been with Spin Master for 12 years, will become president, Spin Master Entertainment. Fredrik Loving, a digital games industry expert who recently joined Spin Master as executive vice president, Digital Studios, will be appointed president, Spin Master Digital Games.

"Since founding Spin Master together more than 26 years ago, we've grown from a single, item-driven business to a leading global children's entertainment company with three thriving creative centers in toys, entertainment and digital games," says Harary. "With a well-defined long-term vision and a strong executive management team in place, we believe the time is right to transition Spin Master beyond its founders on a day-to-day operating level. This natural transition will allow Anton and I to emphasize our strategic roles where we can focus our efforts on shepherding Spin Master's course for the future".

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