Spin Master Named Master Toy Partner for ‘Gabby's Dollhouse’

Spin Master has secured a deal with Universal Brand Development to serve as global master toy licensee for DreamWorks Animation’s new Netflix preschool series.

License Global

July 29, 2019

Spin Master Named Master Toy Partner for ‘Gabby's Dollhouse’

Spin Master has reached an agreement with Universal Brand Development to become the global master toy licensee for DreamWorks Animation’s preschool series “Gabby’s Dollhouse.”

The deal will see Spin Master bring characters from the show to life with a new toy line that will include playsets, figures, plush, games and puzzles. “Gabby’s Dollhouse” will debut globally on Netflix in 2020, and Spin Master plans to launch the toy collection in 2021.

“We’re thrilled to partner with Universal Brand Development on this exciting new TV series that is sure to capture the imaginations of preschoolers,” says Ben Gadbois, global president and chief operating officer, Spin Master. “Spin Master has had a long, successful partnership with Universal Brand Development, and we are looking forward to bringing our renowned innovation to the toy line for ‘Gabby’s Dollhouse.’ This partnership further strengthens our preschool portfolio of both owned and licensed IP, leveraging our expertise and scale in the category.”

“Gabby's

Dollhouse” is a mixed media series about a fantastical world full of cat characters that live inside Gabby's Dollhouse, where any adventure can unfold.