Spin Master Introduces Kinetic Sand Project Planet Collection

Spin Master, a global children’s entertainment company, is introducing a new Kinetic Sand Project Planet collection to engage kids in open-ended sensory play and educate them on the importance of sustainability and protecting the ecosystem.

The Kinetic Sand Project Planet playsets are made with 100% ocean-bound recycled plastics, defined as plastic waste at risk of ending up in the ocean. Each playset is ocean-themed, inviting kids to explore coral reefs and their vibrant underwater ecosystems, the amazing lives of sea turtles and the importance of the oceans that cover more than 70% of the earth’s surface.

The commitment to sustainability extends beyond play. Through a collaboration with The Nature Conservancy’s Nature Lab, Project Planet aims to educate kids on the important science behind protecting our planet. Each playset includes an educational fact card and link to more resources on the Project Planet website, including videos and activity sheets.

As part of the collaboration, Spin Master is contributing $100,000 to The Nature Conservancy, supporting its mission to conserve the lands and waters on which all life depends. The global organization works in over 70 countries and territories. The Kinetic Sand Project Planet Collection includes a Turtle Beach Playset and a Deep Sea Playset, both available at Target and on Amazon.

Kinetic Sand Project Planet is part of Spin Master’s Playsponsible commitment to being responsible custodians of the world that today’s children will one day inherit. Spin Master strives to create more sustainable options within product lifecycles, including product design and packaging, to reduce its impact on the planet.