Spin Master, Feld Entertainment Zoom Into ‘Supercross’

Spin Master is now the master toy licensee for Feld Entertainment’s “Supercross.”

August 5, 2020

Spin Master has inked a licensing agreement with Feld Entertainment to become the new global master toy licensee for off-road motorcycle racing series “Supercross.”

The five-year licensing agreement begins in 2021. It expands on Spin Master’s current relationship with Feld Entertainment’s Monster Jam brand and grows its presence in the vehicle play category.

"We're thrilled that Feld Entertainment has entrusted Spin Master to bring the excitement and competitive spirit of ‘Supercross’ to life in an all-new, innovative toy line," says John Blaney, senior vice president, licensing, Spin Master. "We first embarked on our relationship with Feld in 2017 and launched a re-envisioned Monster Jam toy line in Jan. 2019. The toy line has outpaced sales expectations and has received global praise from kids and fans, who love the authenticity and detail we've added to the experience. This new partnership with “Supercross” delivers on a number of Spin Master's key growth strategies including expanding global sales and innovating across our portfolio by winning new licenses."

The

Spin Master “Supercross” toy portfolio is expected to hit store shelves next spring. It will include a wide range of die cast products to create extended play opportunities for kids and fans of the brand.

"We are excited about this multi-year brand partnership with Spin Master as we continue to grow the sport of ‘Supercross’ by engaging new and current fans with two-wheel play, while reinforcing ‘Supercross’ as one of the most exciting brands in motorcycle racing," says Jeff Bialosky, vice president, licensing and retail development, Feld Entertainment. "We are well aligned with Spin Master to entertain and inspire children through everyday play and I'm excited kids will have more ways to interact with ‘Supercross’ beyond the live event."