Spin Master Develops Rube Goldberg Line

Spin Master and Rube Goldberg Inc. have joined forces to develop a line of activity sets under the Wonderology Science brand.

April 6, 2018

Spin Master Develops Rube Goldberg Line

Wonderology Science-themed STEM toys are now available exclusively at Target.


Brand Central, Rube Goldberg’s exclusive licensing agency, brokered the deal.

The new Wonderology Science activity kits will include eight modular sets that can be combined in various ways to create a host of working inventions. The sets will also aim to teach STEAM-based principles such as gravity, simple machines, physics, chain reactions and more.

“Nine times out of 10, when people think of Rube Goldberg and toys, they reference MouseTrap, a game that all of us played in our youth and now our children and their kids love to play,” says Jennifer George, legacy director, Rube Goldberg. “Most of us really only remember building the wacky center of the game–the mousetrap–and forget it was actually a board game. This new line of toys is like that centerpiece: fun to construct, rebuild, rejigger and ultimately create a chain reaction that is worthy of its namesake. The creative team at Spin Master has been fantastic to work with; I couldn't be more thrilled with our partnership and this new line of Rube Goldberg toys.”


Rube Goldberg activity sets are now available exclusively at Target.

“Toys that focus on science, technology, engineering, arts and math are increasingly in demand,” says Ben Gadbois, global president and chief operating officer, Spin Master. “Parents want to buy toys that promote learning, and kids want toys that are fun. The new line of Rube Goldberg sets is designed where innovation and entertainment meet education in a way that both parents and kids will love.”

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