Hatchimals and “Paw Patrol” toys will now be available in the world’s second largest toy market.
Beginning next month, both brands will be available at 137 Toys ‘R’ Us locations as well as a raft of department store chains throughout China. The brands will also be available via flagship stores on Tmall.com, JD.com and other major online platforms.
Spin Master is also planning to expand all its core brands throughout China and will continue to target additional retailers.
“Hatchimals and ‘Paw Patrol’ have become global successes, and as they continue to resonate with children worldwide, we’re thrilled to extend this brands into China,” says Ben Gadbois, global president and chief operating officer, Spin Master. “As the second largest toy market in the world, this is a tremendous opportunity for Spin Master as we continue to execute our key growth strategy to grow our international sales.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.