Spin Master Announces Relaunch of HatchimalsSpin Master Announces Relaunch of Hatchimals

Spin Master, a global children’s entertainment company, is teasing that something magical is emerging on Oct. 4 for Hatchimals Day. 

The original Hatchimals toy was launched in 2016 and was one of the most sought-after and talked about toys the industry had seen in years. Nestled inside a speckled egg, Hatchimals relied on a child’s curiosity, care and nurturing. Responding to the power of human touch, the Hatchimal would begin to hatch and communicate through taps, pecks, lights and sound. The incredible global consumer demand and engagement exceeded all expectations, with initial shipments flying off retail shelves. Over two million Hatchimals “hatched” within a matter of months, and since 2016, 14.2 million have been sold. 

“Hatchimals disrupted the way kids unbox toys and was truly a breakthrough within the industry,” says Doug Wadleigh, president of toys, Spin Master. “The launch of Hatchimals created a craze as kids everywhere loved their Hatchimals to life. Eight years later, we’re reintroducing the essence of that magic with incredible new features, innovative materials and expanded interactions, and with the help of a new generation of kids, they’ll come to life this fall.” 

On Friday, Oct. 4, Hatchimals Day, Spin Master will reveal what’s inside the reimagined egg, available for hatching at all major retailers.