Spin Master and Hasbro Team for Barrel of Monkeys

Hasbro has awarded a worldwide licensing agreement to Spin Master for Barrel of Monkeys. Spin Master will innovate on the game to deliver new play experiences and introduce original formats while expanding retailer distribution leveraging its global footprint.

“Barrel of Monkeys is just iconic, from the shape of the monkeys and instantly recognizable barrel to the classic pick-up play pattern,” says Adam Hyman, vice president, marketing and global business unit lead, games, Spin Master. “Our teams can’t wait to be in the monkey business and are ready to innovate all-new ways to play while maintaining the integrity of the game’s classic design.”  

“We are thrilled to work with Spin Master to help elevate one of our most-beloved games, Barrel of Monkeys, and unlock new experiences that honor the original,” says Jess Richardson, vice president, global toy and game, licensed consumer products, Hasbro. “We know Barrel of Monkeys is in good hands, alongside Spin Master’s award-winning portfolio, and we look forward to the exciting opportunities that lie ahead for this classic brand.” 

The licensing agreement commences January 1, with Spin Master’s Barrel of Monkeys games expected to launch in spring 2024.