Sponsored By

Spin Master and Hasbro Team for Barrel of Monkeys

Spin Master’s new take on the game will launch next year.

License Global

April 5, 2023

1 Min Read
Hasbro logo.
Hasbro logo.Hasbro

Hasbro has awarded a worldwide licensing agreement to Spin Master for Barrel of Monkeys. Spin Master will innovate on the game to deliver new play experiences and introduce original formats while expanding retailer distribution leveraging its global footprint.

“Barrel of Monkeys is just iconic, from the shape of the monkeys and instantly recognizable barrel to the classic pick-up play pattern,” says Adam Hyman, vice president, marketing and global business unit lead, games, Spin Master. “Our teams can’t wait to be in the monkey business and are ready to innovate all-new ways to play while maintaining the integrity of the game’s classic design.”  

“We are thrilled to work with Spin Master to help elevate one of our most-beloved games, Barrel of Monkeys, and unlock new experiences that honor the original,” says Jess Richardson, vice president, global toy and game, licensed consumer products, Hasbro. “We know Barrel of Monkeys is in good hands, alongside Spin Master’s award-winning portfolio, and we look forward to the exciting opportunities that lie ahead for this classic brand.” 

The licensing agreement commences January 1, with Spin Master’s Barrel of Monkeys games expected to launch in spring 2024. 

Read more about:

Spin MasterHasbroGlobal

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like