The first product launch from the partnership will be a plush toy.

License Global

December 17, 2020

1 Min Read

Sophie la girafe has announced a new partnership with RaZbaby in the United States.

The duo have launched a unique plush toy that holds and keeps the pacifier in place to bring calm, serenity and softness to baby day and night.

RaZ-buddy Sophie la girafe is a plush toy that is soft and functional to go with a pacifier or teether.

The plush is now available.

Read more about:

Sophie la Girafe

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like