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Sony Teams for Smurfs Toys

Sony Teams for Smurfs Toys

Sony Pictures Consumer Products has tapped Jakks Pacific for a new line of toys inspired by the upcoming film Smurfs: The Lost Village.

Range of plush, play sets and more will feature Smurfette, Clumsy, Hefty and other characters form the upcoming movie.

Sony Pictures Consumer Products has tapped Jakks Pacific for a new line of toys inspired by the upcoming film Smurfs: The Lost Village.

The new line will include toys such as figurines, play sets, basic plush, talking plush and more, all featuring Smurf characters such as Smurfette, Clumsy and Hefty, among others.

“To celebrate the launch of the Smurfs: The Lost Village-inspired line of toys, Jakks has teamed up with several social media influencers across YouTube and Instagram for the ultimate social media campaign in which influencers will be provided with an assortment of products from the new Smurfs: The Lost Village line so they can share their love of these iconic characters with their fans,” says Craig Drobis, vice president, Jakks Pacific.

The Smurfs: The Lost Village-inspired toys are now available.

Smurfs is an iconic brand and an important franchise to Sony Pictures Entertainment. We are excited to be collaborating with Jakks Pacific to bring the all-new and adventurous world of Smurfs: The Lost Village to life through this fun and imaginative toy line,” says Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment. 

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