Sony Teams for Smurfs Toys

Sony Pictures Consumer Products has tapped Jakks Pacific for a new line of toys inspired by the upcoming film Smurfs: The Lost Village.

April 6, 2018

Sony Teams for Smurfs Toys

Range of plush, play sets and more will feature Smurfette, Clumsy, Hefty and other characters form the upcoming movie.


The new line will include toys such as figurines, play sets, basic plush, talking plush and more, all featuring


characters such as Smurfette, Clumsy and Hefty, among others.

“To celebrate the launch of the 

Smurfs: The Lost Village-

inspired line of toys, Jakks has teamed up with several social media influencers across YouTube and Instagram for the ultimate social media campaign in which influencers will be provided with an assortment of products from the new 

Smurfs: The Lost Village 

line so they can share their love of these iconic characters with their fans,” says Craig Drobis, vice president, Jakks Pacific.


Smurfs: The Lost Village

-inspired toys are now available.


is an iconic brand and an important franchise to Sony Pictures Entertainment. We are excited to be collaborating with Jakks Pacific to bring the all-new and adventurous world of


Smurfs: The Lost Village 

to life through this fun and imaginative toy line,” says Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment. 

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