April 6, 2018
Range of plush, play sets and more will feature Smurfette, Clumsy, Hefty and other characters form the upcoming movie.
The new line will include toys such as figurines, play sets, basic plush, talking plush and more, all featuring
Smurf
characters such as Smurfette, Clumsy and Hefty, among others.
“To celebrate the launch of the
Smurfs: The Lost Village-
inspired line of toys, Jakks has teamed up with several social media influencers across YouTube and Instagram for the ultimate social media campaign in which influencers will be provided with an assortment of products from the new
Smurfs: The Lost Village
line so they can share their love of these iconic characters with their fans,” says Craig Drobis, vice president, Jakks Pacific.
The
Smurfs: The Lost Village
-inspired toys are now available.
“
Smurfs
is an iconic brand and an important franchise to Sony Pictures Entertainment. We are excited to be collaborating with Jakks Pacific to bring the all-new and adventurous world of
Smurfs: The Lost Village
to life through this fun and imaginative toy line,” says Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment.
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