New toy line will mark Playmobil’s first licensed play sets.
The new play sets will enable kids to create their own stories starring characters from the classic movie franchise.
The deal also marks Playmobil’s first-ever foray into licensed play sets.
“We are thrilled to be collaborating with Sony Pictures to launch this new range of toys. The
sets will enrich our play system and enable an entirely new play experience,” says Silke Heinrich, member of the executive board, Playmobil. “This licensed line of toys is an important milestone for our brand, which will make new and long-standing fans even more excited about Playmobil. It’s like building a bridge between kids and their parents, who both love the epic stories of their Playmobil and
play sets are slated to hit worldwide retailers next year.
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