Little Airplane Productions has signed Jada Toys as the global master toy partner, excluding China and South Korea, for its preschool series “Small Potatoes.”

Jada will create a range of Small Potatoes toys including plush, electronic plush, play sets, figures, musical instruments and inflatable toys.

The announcement comes as the first range of Small Potatoes products hits retail this month. Penguin Young Readers Group also released the first three books of their 12-book program last month including a board book, storybook and sticker book.

Jada Toys joins existing Small Potatoes licensees Penguin Young Readers for publishing, Universal Studios Home Entertainment for home entertainment distribution and CEACO Gamewright for puzzles.

The series currently airs in 23 countries including Disney Junior in the U.S. and CBeebies in the U.K.

“We are delighted that Jada Toys has come on board as our new master global toy partner for the Small Potatoes,” says Josh Selig, president, Little Airplane. “The brand continues to evolve in the broadcast, digital and theatrical space, and Jada’s activity will really complement our ongoing licensing strategy and further cement the Small Potatoes’ position in the market place.”