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January 7, 2020
Activision, makers of the video game “Skylanders SuperChargers,” has teamed with the organization Autism Speaks to “Light it up Blue” with new toys to raise awareness for autism.
As part of the partnership, the new series of toys will be released in blue and white to reflect the Austism Speaks’ official colors. The Power Blue Skylanders will feature characters Splat and Trigger Happy and their vehicles, all of which will appear in the video game in the special colors.
“Since the debut of the franchise, we’ve heard from parents that ‘Skylanders’ plays a special role in the lives of their kids on the autism spectrum,” says Josh Taub, senior vice president, “Skylanders” product management, Activision. “The entire ‘Skylanders’ team was deeply committed and proud to bring these special toys to life. If they can put a smile on a child’s face, then we know we’ve done our job right.”
“Autism affects one in every 42 boys and one if 68 children in the U.S. We’re proud to work with ‘Skylanders,’ an iconic franchise that’s known for bringing joy and magic to kids and families,” says Peter Morton, vice president, corporate development, Autism Speaks. “This year’s Light it up Blue campaign for World Autism Awareness Day marks our first alliance with a video game and toy, and we couldn’t be more excited.”
Activision will also be making donations to other non-profits that are marking a difference in the autism community, as well as launching employee education and employee donation matching programs in connection with Autism Awareness Month, which takes place in April.
The toys are available now in participating retailers across the U.S. and Europe and will be available in Canada starting April 1.
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