‘Skibidi Toilet’ Enters the Toy Aisle

Bonkers Toys, a U.S. toy company, has signed a worldwide, multiyear licensing deal with Invisible Narratives, the first tradigital studio, created by Adam Goodman, former president, Paramount and Dreamworks SKG, and chief Michael Bay, creative adviser (“The Rock,” “Armageddon” and the Transformers franchise), to manufacture and distribute toys based on the record-setting animated YouTube series,. “Skibidi Toilet.” The partnership between Bonkers Toys and Invisible Narratives will bring “Skibidi Toilet” toys to major retailers worldwide beginning this fall.

“Skibidi Toilet,” created by Alexey Gerasimov (aka Boom), catapulted from viral sensation to cultural phenomenon, redefining the boundaries of digital animated storytelling. The sci-fi series chronicles the chaotic adventures of an alliance of humanoids with TVs, cameras and speakers for heads in their fight against Skibidi toilets – toilets that aren’t just sanitary fixtures but living, scheming entities with ambitions of their own. The series blends sharp wit, irreverent humor and compelling storytelling, amassing over 65 billion views since its debut.

“‘Skibidi Toilet’ is a pioneer of its kind, the first epically viewed narrative series with all the right ingredients to position it as the next massive franchise,” says Brian Bonnett, chief executive officer, Bonkers Toys.  “As a toy company that specializes in non-traditional content that resonates with kids, we are thrilled to work with Michael Bay, Boom and Invisible Narratives to produce toys that capture the ‘Skibidi’ experience for its millions of fans worldwide.”

“I’ve been following Boom since his early days, when he was uploading fan-made Transformers pre-viz videos,” says Bay. “Watching him transition from that to building a character-rich franchise has been truly inspiring. Boom is a rare talent, and he’s just getting started.”"

“Boom has sparked a perfect storm, boasting not only the fastest-growing channel on YouTube but also one of the largest IPs on Roblox,” says Goodman. “Our collaboration with Bonkers Toys is focused on bringing Boom’s unique vision to life – transforming these digital stars into cherished, tangible icons.”

Goodman is recognized for acquiring the rights to “Transformers” and overseeing the packaging and production of the franchise, creating a multi-billion-dollar franchise. He has consistently identified new IP at the intersection of creativity and commercial opportunities. Bay’s prolific franchise films (“Transformers,” “A Quiet Place,” “TMNT, The Purge” and “Bad Boys”) have collectively grossed $10 billion worldwide. The toys will launch this fall of 2024.