Skechers Debuts Doll Line at TRU

Footwear brand Skechers has partnered with Jakks Pacific to launch a new line of dolls based on its Twinkle Toes characters.

April 6, 2018

Skechers Debuts Doll Line at TRU

Footwear brand Skechers has partnered with Jakks Pacific to launch a new line of dolls based on its Twinkle Toes characters.

The initial launch includes four 6.5-inch dolls dressed in colorful, fashion-forward outfits including light-up Skechers Twinkle Toes shoes.

The Skechers Twinkle Toes doll line is now available across the U.S. at Toys 'R' Us and is scheduled to launch at select Target stores this fall.

The partners have also created a slate of original digital media content in collaboration with Cosmic Toast Studios. As of July 11, webisodes featuring the Twinkle Toes doll characters are being released bi-monthly on TwinkleToesUSA.com. Each webisode follows the adventures of the four Twinkle Girls as they encounter life lessons and themes such as friendship, the importance of education and setting goals.

“We’re thrilled to see our most popular Skechers Kids character brought to life in this new Twinkle Toes doll line from Jakks Pacific,” says Michael Greenberg, president, Skechers. "Twinkle

Toes has consistently been our top performing children’s footwear line since its introduction in 2008, and the global success is evident not only from the popularity of the footwear collection, but also with the broad appeal of the Twinkle Toes character. Jakks’ Twinkle Toes doll collection and webisodes will allow children to use their imaginations and interact with their favorite Skechers character in an exciting new format.”

“Kids already know and love the Twinkle Toes character, and we are thrilled to partner with Skechers to create engaging content, and bring these fun and loveable characters to life,” says Stephen Berman, chief executive officer, Jakks Pacific. “Jakks is bringing creativity and innovation to this franchise to extend children’s love of the Twinkle Toes brand in a whole new way.”

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