Skechers Debuts Doll Line at TRU

The Skechers Twinkle Toes doll line is now available across the U.S. at Toys 'R' Us and is scheduled to launch at select Target stores this fall.

The partners have also created a slate of original digital media content in collaboration with Cosmic Toast Studios. As of July 11, webisodes featuring the Twinkle Toes doll characters are being released bi-monthly on TwinkleToesUSA.com. Each webisode follows the adventures of the four Twinkle Girls as they encounter life lessons and themes such as friendship, the importance of education and setting goals.

“We’re thrilled to see our most popular Skechers Kids character brought to life in this new Twinkle Toes doll line from Jakks Pacific,” says Michael Greenberg, president, Skechers. "Twinkle

“Kids already know and love the Twinkle Toes character, and we are thrilled to partner with Skechers to create engaging content, and bring these fun and loveable characters to life,” says Stephen Berman, chief executive officer, Jakks Pacific. “Jakks is bringing creativity and innovation to this franchise to extend children’s love of the Twinkle Toes brand in a whole new way.”