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August 17, 2020
Sinking Ship Entertainment has announced a new toy deal for its series “Dino Dana” with the educational toy company Safari, a leading manufacturer of innovative and educational toys, specializing in hand-painted figures.
“We are excited to be working with the Safari team on this new partnership,” says Kate Sanagan, sale and distribution head, Sinking Ship Entertainment. “Their excellent reputation and experience in the educational toy space was a big draw for us, and we think they are the perfect choice to bring ‘Dino Dana’ dinosaur toys into the world.”
The Sinking Ship deal will see Safari launching two dinosaur figures this holiday season on Amazon.com as well as a collaboration on future items.
“We are honored to be partnered with such a legendary production company like Sinking Ship and we are thrilled to bring ‘Dino Dana’ toys to the market,” says Kevin Idoni, e-commerce director, Safari. “‘Dino Dana’ is one of the best outlets for kids to learn about dinosaurs today, and Sinking Ship’s passion to expand on this education with dinosaur figurines was a no brainer for us. We cannot wait to get started!”
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