Endemol Shine Group has announced the latest range of games inspired by the animated series “Simon’s Cat.”

Coming to market in 2020 are a number of new products including a game deal with board games specialist Alley Cat Games; three new family card games from MDR Games, which are available on Amazon stores in the U.K. and Germany and in stores in Poland; and a puzzle deal with leading publisher Athesia Kalenderverlag. 

“These new deals build on an already successful licensing program for ‘Simon’s Cat’ across Europe,” says Jane Smith, group director, brand licensing and gaming, Endemol Shine Group. “The humor and warmth of the brand appeals to a broad fan base of cat lovers around the world who can relate to these charming and cheeky characters and expanding our digital business into physical products is testament to this.”

These latest deals build on the extensions of the “Simon’s Cat” brand in the mobile games space, with titles such as “Simon’s Cat” pop time, “Simon’s Cat” crunch time and “Simon’s Cat” dash, which have generated in excess of 16 million mobile gaming downloads.