Sidemen Card Games 'Too Far' and 'Social Ladder' Set for Launch

Hot House Games, co-owned by the Sidemen, is set to launch two party card games targeted squarely at a Gen-Z audience. "Too Far" and "Social Ladder" will hit the shelves in October.

"The boys only create brands which they love," says Harry North, brand manager, Hot House Games. "Having played hundreds of game shows on their SIDE+ and MoreSidemen channels, they're finally bringing the fan favorites to life, turning them into card games you can play at home! Starting with 'Too Far' and 'Social Ladder,' the Sidemen look to create a family of outrageously social games, each with their unique personality."

The new games are based on the Sidemen's game shows that have already proven successful with their multi-million weekly viewing audience. 

"The Sidemen are best friends, incredible creators and have been loved by their fans for over 10 years," says said Jordan Schwarzenberger, co-founder, Arcade Media, the management team of the Sidemen. "They regularly beat records for the most viewed videos on the YouTube platform, and they love playing games!"

"The new card games, based on their game shows, prove that authenticity and doing what you love creates unparalleled fan engagement," says Aaron O'Neill, co-founder, Arcade Media. "The boys are very excited about the launch."

"Too Far" and "Social Ladder" game shows have been played exclusively on the Sidemen's SIDE+ subscription channel until now, with launches set to expand across their MoreSidemen and main Sidemen channels, which regularly achieve views in the tens of millions, providing unprecedented exposure for the games. 

Both games are designed to encourage players to speak their minds and push the boundaries of friendship. However, they each have their own unique identity.Supported by University sampling, a PR plan developed by Playtime PR, and the Sidemen and Hot House socials, "Too Far" and "Social Ladder" will hit shelves in October