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Shopkins Moves into Construction Category

Moose Toy’s Shopkins has partnered with licensee Trends U.K. for the release of the new construction line, Kinstructions.

April 6, 2018

1 Min Read

Moose Toy’s Shopkins has partnered with licensee Trends U.K. for the release of the new construction line, Kinstructions.

Bulldog Licensing, which represents Shopkins in the U.K. and Eire, brokered the deal.

“Kinstructions is going to be huge,” says Vicky Hill, licensing manager, Bulldog. “In the U.S., the range launched pre-Christmas and was a sell out success in Toys ‘R’ Us, and we’re sure demand will be equally high in the U.K.”

The Kinstructions line will allow children to create and build their own Shopkins scenes. The set has also been released closely following Shopkins season four, which features new Petkins.

Trends U.K. also joins the brand’s large licensing program with Bulldog, who has secured deals across multiple categories including sporting goods, apparel, lunchware, stationery, jewelry, bedding and more.

“We are delighted to be introducing the Shopkins Kinstruction range to the U.K.,” says Graham Spark, sales director, Trends U.K. “The first sets are now available to buy at retail and orders are flooding in, so we would encourage retailers to secure stock as soon as possible.”

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