CultureFly will highlight the collectible toy brand with exclusive products not available at retail.
Each new subscription box, called Shopkins Direct, will feature a unique theme and will contain approximately six to eight exclusive Shopkins items–such as apparel, accessories and collectibles–that are not available at retail.
Shopkins Direct will begin shipping this summer with the “Rainbow Celebration” box and will be distributed quarterly to consumers in the U.S. and Canada.
“Shopkins represents one of the biggest names in the collectible toy market,” says Eddie Erani, chief executive officer, CultureFly. “Our products will speak to the core Shopkins collector as well as the more casual Shopkins fan. Moose Toys has been a fantastic partner and we look forward to bringing amazing products directly to the customers.”
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