Sponsored By

Shopkins Enters New Categories

Shopkins licensee The Bridge Direct has unveiled new construction and activity toys featuring the collectible toy brand.

April 6, 2018

1 Min Read

New U.S. offerings include construction toys and activity sets.

Shopkins licensee The Bridge Direct has unveiled new construction and activity toys featuring the collectible toy brand.

Under license from Shopkins creator Moose Toys, The Bridge Direct has launched two new lines of Shopkins toys. Shopkins C3 Kinstructions let kids build the world of Shopkins with multiple-piece construction sets that are compatible with all major construction brands, as well as create their own Shopkins characters by mixing and matching pieces. A seperate Doodle On activity line features Shopkins characters as plush and fashion bags that kids can decorate, design and color.

The Shopkins C3 Kinstructions line will be available only at Toys 'R' Us in the U.S, while the new activity toys will be offered at retailers nationwide.

“Licensing partners like The Bridge Direct are key to Shopkins’ evolution as a children’s lifestyle brand,” says Paul Solomon, chief executive officer, Moose Toys. “This holiday season, we’re eager to expand into the construction and activity aisle with products that encourage imaginative play and active engagement with kids’ favorite Shopkins characters.” 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like