Bulldog Licensing has added four more licensees for Moose Toys' collectible brand Shopkins.

New additions include Sambro for bags and umbrellas; Spearmark for lunchware, tableware, drinkware and lighting; Topps for collectable cards, trading cards, sticker products and accessories; and VMC Accessories for headwear, scarves, gloves, sunglasses and phone/tablet cases and accessories.

“Shopkins is hotter than ever–the figures are selling in colossal numbers and branded merchandise is flying off the shelves," says Rob Corney, managing director, Bulldog Group. "This is the biggest new brand in the U.K. and is taking a huge share of the girls’ market with retailers keen to support a very wide range of product to supply the consumer demand.”