Skoog has announced a global partnership with Sesame Workshop, the nonprofit organization behind “Sesame Street.”
The two are introducing a new interactive platform that merges tactile technology with an ever-expanding content library featuring “Sesame Street” characters. The platform combines multi-sensory play with interactive content and meaningful learning experiences.
“Children's interactive play has never been as important as it is right now,” says Gregg Stein, chief executive officer, Skoog. “In today’s complex digital world, we set out on a mission to help motivate and inspire children, leading the shift from passive consumption to active engagement — while enabling children of all abilities to play, engage, and consume safe and smart content independently. As huge ‘Sesame Street’ fans, we’re thrilled to be collaborating with Sesame Workshop, a community of creators, educators, and unforgettable characters built on diversity, equity, and inclusion. Together, we have created a best-in-class physical and digital creative sandbox that will empower millions of children to experience the joy of infinitely expandable personal play patterns, enabled by stories and audio books, branching adventures, games, musical instruments, songs and so much more.”
The new platform will combine Skoog technology with Sesame Workshop’s early childhood expertise and educational content to create a hands-on – and screen-independent – way to play. By pressing RFID buttons on their Skoog Cube, little ones will be able to enjoy interactive songs, games and stories featuring the voices of “Sesame Street” characters.
“Playful learning is at the heart of everything we do at Sesame Workshop, so we’re thrilled to work with Skoog, Inc. to bring this enriching new play experience to life,” says Scott Chambers, senior vice president and general manager, media and licensing, North America, Sesame Workshop. “We hope that our unique combination of Skoog technology and Sesame Workshop’s powerful content will inspire kids and families to get creative together – with a little help from the ‘Sesame Street’ Muppets!”
Originally focused on helping children with disabilities express their creativity through music, the team at Skoog created a suite of unique hands-on technology devices that children of all abilities can enjoy. Skoog’s patented platform includes a parent-controlled app with unique cube-like hardware that lets kids play and create without relying solely on a smartphone screen.
“Sesame Street” is Skoog’s first children’s brand collaboration.