‘Sesame Street’ Reveals PunkinFutz Collab

Elmo, Cookie Monster and more to be part of sensory sets launching for back to school.
License Global

July 1, 2021

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Inclusive play company PunkinFutz is introducing a collection of play products and accessories featuring “Sesame Street” characters.

The new line is designed to support children with a broad range of physical, sensory, developmental and emotional needs for the transition and return to classroom learning.

“Back-to-school 2021 is particularly important for children of all abilities,” says Lisa Radcliffe, founder and chief executive officer, PunkinFutz. “After a year and a half of disruption, children are experiencing learning loss and anxiety at unprecedented levels. Our unique sensory play line, now featuring the ‘Sesame Street’ characters, is designed to help all children calm and focus, to put their best foot forward as they return to in-person learning.”

The sensory play collection features products intended for kids ages three years and up, including a compression vest disguised as a paintball game and dress-up toy, a weather-proof and reflective wheelchair bag, a fidget set, a sensory

set and more. Ongoing content will also be accessible through the “PunkinPassport” – a reusable play guide and online content filled with programming, activities and jokes included with the back-to-school bundles.

Each product from PunkinFutz supports employment for adults with disabilities. The company also secured feedback from various experts and families – including occupational and physical therapists, designers, educators, parents and children – to ensure the needs of all children are properly addressed via the product line.

“As Sesame Workshop continues its mission to help kids everywhere grow smarter, stronger and kinder, we are thrilled that PunkinFutz has included the ‘Sesame Street’ characters in its ongoing effort to bring smiles, comfort and joy to kids of all ages and abilities through this invaluable collection,” says Gabriela Arenas, vice president, licensing, North America, Sesame Workshop.

“Alongside PunkinFutz and Sesame Workshop, we’re honored to introduce the J.C. Penney community to extraordinary play products and educational experiences designed for all kids,” says Michelle Wlazlo, executive vice president, chief merchandising officer, J.C. Penney. “This partnership helps J.C. Penney deliver on our commitment to incorporating more inclusive design in our product assortment to better serve the American family.”

The Sesame Street collection by PunkinFutz will be available exclusively on the J.C. Penney website, jcp.com, for purchase from July 30 through Aug. 26.

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