‘Sesame Street’ Learn & Play Set to Open at American Dream

American Dream and Sesame Workshop, the nonprofit behind “Sesame Street,” announce the opening of the first “Sesame Street” Learn & Play in the U.S. on Nov. 16. This attraction will combine learning with play, offering an immersive experience for guests of all ages through the world of “Sesame Street.”

“We are beyond thrilled to introduce this must-visit destination that will create an unforgettable educational experience, featuring iconic ‘Sesame Street’ locations and its beloved furry friends,” says Bryan Gaus, senior vice president and general manager, American Dream. "’Sesame Street’ is cherished by millions, and featuring this iconic brand at American Dream highlights our commitment to creating memorable family experiences."

"Combining our 50+ years of engaging educational content, starring the most beloved characters in children's media, with American Dream's expertise in building high-quality experiential offerings, we're excited to introduce ‘Sesame Street’ Learn & Play to children and families,” says Jennifer Ahearn, senior vice president, global strategic partnerships and themed entertainment, Sesame Workshop. “Guests are invited to step into Elmo’s World, Hooper’s Store and other fun stops for a hands-on, playful learning adventure."

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“Sesame Street” fans are invited to join the grand opening weekend celebration on Nov. 17 at American Dream in New Jersey and participate in the “Sesame Street” Dream Parade, which will kick off at the Dream Stage at 11 a.m. Along the parade route, there will be surprises that will culminate in a ribbon-cutting ceremony. The parade is free for everyone to join, and guests who purchase tickets can experience “Sesame Street” Learn & Play. 

“Sesame Street” Learn & Play features adventures, photo opportunities and learning experiences. Children will explore the rainforest as they step into Elmo’s World, role-play a shopping experience in Hooper’s Store, explore Abby Cadabby’s magical garden and laugh with Bert and Ernie. Guests can capture memories in front of “Sesame Street” landmarks, such as the 123 Stoop and Oscar’s trash can. Big Bird will entertain visitors with stories at his nest, while Elmo and Abby will make surprise appearances to add to the excitement. 

At the “Sesame Street” Community Center, kids will enjoy hands-on arts and crafts, and at the Bike Shop, they'll learn about cause and effect with cranks and gears. For even more fun, kids can head to the “Sesame Street” Playground, where they can climb, slide and explore, discovering fun facts about nature. There will also be a separate toddler play area for younger guests.

Party rooms will be available for events, and a “Sesame Street” retail store will complement the experience.