Sendokai Toys Debut in Spain

Simba has launched the first range of Sendokai Champions toys in Spain, with a collection that includes action figures, play sets, augmented reality bracelets and the series’ official Dö with light and sound.

Simba, which is the master toy licensee for the brand in Iberia, is also developing new product for 2014.

Additionally, Panini recently launched an official bi-monthly magazine and the brand’s first sticker album. For 2014, Joumma Bags and Copywrite Europe Group are planning back-to-school products, and Dracco is creating confectionary items.