Segway-Ninebot and Hasbro Roll Out Limited-Edition Segway x Transformers Line

Range of Gokarts and scooters available in China, the U.S. and Canada.
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License Global

November 23, 2022

Promotional image for the Segway x Transformers limited-edition series.
Promotional image for the Segway x Transformers limited-edition series.Segway-Ninebot

In a collaboration between


and Segway-Ninebot,


characters Optimus Prime, Bumblebee and Decepticon leader, Megatron, appear as Segway Gokarts and electric scooters. The Segway x Transformers limited-edition series has launched in China, the U.S. and Canada, comprising the Optimus Prime Gokart Pro, Bumblebee Gokart Pro, Megatron GT2 Superscooter and Bumblebee C8 kids’ kickscooter. 

The Gokart Pro was selected to embody Optimus Prime and Bumblebee, the heartbeat of the story. Much like the Transformers bots, the Gokart Pro converts to fit driver needs.  

Unveiling the GT2 Superscooter for Megatron, the GT2 has a sleek and curved frame centered by a front double wishbone structure and polished with a matte metallic finish. As limited-edition runs, both the Gokart Pro and the GT2 are outfitted with serialized plates marking its individual number, designed with Cybertronian language across the body, and with sound effects unique to each character. 

"I want to share my favorite

childhood animated show with my kids by developing and playing with the Transformers series," says Li Haijun, product manager, the Segway Innovation Group. 

This Optimus Prime and Bumblebee Gokart Pros are available in China across e-commerce platforms. For fans based in the U.S. and Canada, the Bumble Gokart Pro, Megatron GT2 and Bumblebee C8 kids’ scooter are available at, with the Optimus Prime Gokart Pro available next summer. The limited-edition Megatron GT2 Superscooter and Bumblebee C8 Kids’ Scooter are available in the U.S. and Canada now. 


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