See’s Candies, Squishmallows Announce Co-Branded Gift Set

New bundle features a custom box of See’s candies with Squishmallows plush in a one-of-a-kind tote.

License Global

October 3, 2024

1 Min Read
Squishmallows x See's Candies logo, Jazwares
Squishmallows x See's Candies logoJazwares

California-based candy company, See’s Candies, and Jazwares have announced the launch of their co-branded Emily the Bat Squishmallows bundle.

Starting Oct. 5, customers can purchase the limited-edition Squishmallows x See’s Candies bundle in See’s shops and at Sees.com while supplies last, with a maximum of two per customer.  

The bundle includes:

  • A limited-edition exclusive 8-inch plush of Emily the Bat from the Squishmallows universe carrying her See’s Candies trick-or-treat bucket and the trademark S medallion on her back.

  • A custom and exclusive Emily the Bat-shaped box of See’s Candies, filled with a handpicked selection of See’s sweet Lollys and chocolates.

  • A one-of-a-kind tote bag.

“We are excited that Emily the Bat has landed at See’s Candies,” says Pat Egan, president, chief executive officer, See’s Candies. “At See’s, we love to bring joy, and this collaboration allows us to share our unique and very special candies with some new friends as well as introduce some candy lovers to the Squishmallows family. Working with great brands to bring new products to life never gets old.”

“With Halloween season in full swing, collaborating with See’s Candies on an exclusive fan-first Squishmallows bundle brings a new level of fun and highly anticipated sweet treats just in time for Halloween,” says Gerhard Runken, executive vice president, brand and marketing, Jazwares. “We know fans are going to love our limited-edition, custom-styled Emily the Bat and the perfectly curated assortment of chocolates and Lollys that are iconic to See’s Candies delicious confections.”

Related:Jazwares Signs Co-Branding Deal with See’s Candies

Watch: Sam Ferguson, senior vice president, global licensing, Jazwares, talks the explosive growth of Squishmallows and how it has mastered the licensee game ...

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License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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