Schleich Launches New Harry Potter Line

Range is primarily designed for children aged nine to 12.
License Global

January 24, 2023

Harry and Hedwig toy.
Harry and Hedwig toy. Schleich

Toy producer, Schleich, has partnered with

Warner Bros. Discovery

Global Consumer Products to add a seventh product range to its catalog: Wizarding World.  

Capturing the enchantment and wonders of the Wizarding World, the collection will launch this September with six of the series’ main characters and their animal companions: Harry and Hedwig, Ron and Scabbers, Hermione and Crookshanks, Hagrid and Fang, Luna Lovegood and a Baby Thestral and Albus Dumbledore and Fawkes. In addition, Schleich will debut six fantastical creatures from the

Harry Potter

series: Dobby, Firenze the centaur, Aragog, Buckbeak, Fluffy the three-headed dog and a Hungarian Horntail dragon.  

“The Schleich brand is known for authenticity, attention to detail and quality all over the world, and Wizarding World will uphold these properties,” says Dirk Engehausen, chief executive officer, Schleich GmbH. “Whenever children play with our characters, they immediately enter their very own universe where there are no rules,

no boundaries. What embodies that idea better than Wizarding World, where so much is possible?”  

Additional characters and sets will launch at retail in 2024 and 2025. 


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