Sponsored By

Sakar to Take a Spin with Barbie, Crayola, More

Sakar International is expanding its line of wheeled goods with Crayola and Mattel.

License Global

August 20, 2018

1 Min Read

Sakar International is expanding its line of wheeled goods with Crayola and Mattel.

Mattel has signed on to bring its Hot Wheels and Barbie brands to new mobility products.

To celebrate the 50th anniversary of Hot Wheels, the brand has created a Hot Wheels 3-D modeled scooter, which comes in the shape of a Hot Wheels original, as well as adjustable quad skates.

The Barbie line includes a 3-wheeled Barbie convertible 3-D Scooter, which resembles Barbie’s iconic car, as well as Barbie roller blades and knee pads.

Crayola has teamed for 3-Wheeled Scooters that let passengers color while they ride. The unique product has an attachment that can hold up to 5 Crayola sidewalk chalk sticks that can run alongside the scooter as it moves. Complimentary helmets feature chalkboard paint.  

Hot Wheels, Barbie and Crayola wheeled goods are set to be released in spring 2019.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like