Mattel has signed on to bring its Hot Wheels and Barbie brands to new mobility products.
To celebrate the 50th anniversary of Hot Wheels, the brand has created a Hot Wheels 3-D modeled scooter, which comes in the shape of a Hot Wheels original, as well as adjustable quad skates.
The Barbie line includes a 3-wheeled Barbie convertible 3-D Scooter, which resembles Barbie’s iconic car, as well as Barbie roller blades and knee pads.
Crayola has teamed for 3-Wheeled Scooters that let passengers color while they ride. The unique product has an attachment that can hold up to 5 Crayola sidewalk chalk sticks that can run alongside the scooter as it moves. Complimentary helmets feature chalkboard paint.
Hot Wheels, Barbie and Crayola wheeled goods are set to be released in spring 2019.
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